tech
December 3, 2025
How OpenAI and Google see AI changing go-to-market strategies
AI is changing how investors and startups bring their products to market. Three experts offered their insights at TechCrunch Disrupt.
TL;DR
- AI enables startups to do more with less in their go-to-market strategies.
- Specific domain expertise is still necessary alongside AI capabilities.
- Marketing craft, customer insights, research, and creative understanding are still essential.
- AI allows for faster messaging and more holistic metric tracking.
- AI facilitates highly personalized lead generation and qualification.
- Startups are hiring for curiosity and understanding, rather than just narrow specializations.
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