tech
December 11, 2025
Disney signs deal with OpenAI to allow Sora to generate AI videos featuring its characters
Disney says that alongside the agreement, it will "become a major customer of OpenAI," as it will use its APIs to build new products, tools, and experiences, including for Disney+.
TL;DR
- Disney signed a three-year partnership with OpenAI, including a $1 billion equity investment.
- Disney characters will be integrated into OpenAI's Sora AI video generator and ChatGPT Images.
- Users can create videos and images using Disney, Marvel, Pixar, and Star Wars characters through text prompts.
- The agreement excludes talent likenesses and voices.
- Disney will use OpenAI's APIs to build new products and experiences, including for Disney+.
- This partnership follows previous legal actions by Disney against other AI platforms for intellectual property violations.
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