tech
April 12, 2026
OpenAI’s new $100 ChatGPT Pro plan targets Claude Max with five times the Codex access
In short: OpenAI launched a new $100 per month Pro plan for ChatGPT on 9 April 2026, inserting a new tier between the existing $20 Plus plan and the $200 Pro plan and directly targeting Anthropic’s Claude Max, which is also priced at $100 per month. The new plan offers five times more Codex usage than Plus, access to the same model suite as the $200 tier, and a launch promotion that temporarily doubles that advantage: through 31 May 2026, subscribers get ten times the Codex usage of Plus. The move follows Codex crossing three million weekly users on 8 April, a growth rate the company describes as a 5x increase in three months.
TL;DR
- OpenAI launched a new $100/month ChatGPT Pro plan on April 9, 2026.
- This plan sits between the $20 Plus and $200 Pro tiers and targets Anthropic's $100 Claude Max plan.
- It offers five times the Codex usage of the Plus plan, with a temporary launch promotion doubling it to ten times until May 31, 2026.
- The new tier provides access to the same model suite as the $200 Pro plan, with differentiation solely based on usage volume.
- Codex usage limits were reset across all plans to celebrate reaching three million weekly users, with further resets planned for every additional million users.
- The increased Codex usage is intended to support 'agentic, multi-task coding workflows' that require longer running sessions.
- OpenAI's move is seen as a direct response to Anthropic's developer-focused offerings and recent changes to Claude subscriptions.
- This launch supports OpenAI's commercial momentum, following a significant funding round and ahead of a potential IPO.
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