tech
December 3, 2025
One of Google's biggest AI advantages is what it already knows about you
The promise is AI that's uniquely helpful because it knows you. But the risk is AI that feels more like surveillance than service.
TL;DR
- Google sees personalization as a key opportunity for its AI to be uniquely helpful.
- The company is integrating AI into apps like Gmail, Calendar, and Drive, using data from connected services.
- Personal data, including emails, documents, and browsing history, is being used to tailor AI responses.
- Concerns exist that increased data collection could lead to AI feeling like surveillance rather than service.
- Google plans to indicate when AI responses are personalized to users.
- The company may send notifications for products users have researched that are now on sale.
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