tech
January 8, 2026
Former Bolt CEO Maju Kuruvilla's startup triples to $100M valuation
Spangle has raised $15 million in a Series A round to expand its AI-generated shopping experiences.
TL;DR
- Spangle, an AI e-commerce startup founded by former Bolt CEO Maju Kuruvilla, raised $15 million in Series A funding.
- The funding round was led by NewRoad Capital Partners and values the company at $100 million.
- Spangle helps retailers personalize shopping experiences using real-time, AI-generated product recommendations and layouts.
- The startup has signed nine enterprise customers, including fashion retailers Revolve, Alexander Wang, and Steve Madden.
- Brands using Spangle have reported increases in revenue per visit, return on ad spend, and average order value.
- Spangle's approach involves routing traffic to a blank page that its AI, ProductGPT, fills in real-time with tailored content.
- The company plans to invest the new funding in R&D, expand its engineering team, and build out its sales organization.
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