Google tests buying from Walmart-owned Flipkart through Gemini and AI Mode in India
The limited test covers select products and users, with a broader rollout planned for later in October.
TL;DR
- Google is testing direct purchasing from Walmart-owned Flipkart within its Gemini and AI Mode in India.
- A 'Buy' button appears on select Flipkart product listings, enabling checkout without leaving the AI interface.
- The test is currently limited to specific users and product categories like smartphones and electronics.
- Google plans to expand the feature broadly in October, before India's peak shopping season.
- This move signifies a shift for AI services from product discovery to direct transaction capabilities.
- Google has a financial stake in Flipkart, having invested approximately $350 million in 2024.
- Competitors like Amazon listings in the AI interface do not currently offer direct purchase options.
- Google previously announced the Universal Commerce Protocol (UCP) to enable AI-driven shopping interactions.