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Head to tail: business grapples with 100 per cent fish initiative

An ancient habit of frugality resonates with the US Midwest culture of thrift

Head to tail: business grapples with 100 per cent fish initiative

TL;DR

  • The US Midwest culture values thrift and frugality.
  • This habit of saving money has ancient roots.
  • Frugality is resonating with the region's cultural identity.