tech
May 5, 2026
New ways to buy ChatGPT ads
We’re expanding ChatGPT ads with new ways for advertisers to buy and manage campaigns—built around our ads principles.
TL;DR
- ChatGPT is launching new features for advertisers, including a beta self-serve Ads Manager and cost-per-click (CPC) bidding.
- Advertisers can now manage campaigns through partners or the new Ads Manager, which allows direct purchase and campaign management.
- Expanded measurement tools like Conversions API and pixel-based measurement are available to help advertisers understand performance without accessing private conversations.
- The platform is committed to its ad principles: ChatGPT's answers remain independent, conversations private, and users in control.
- These changes are designed to make advertising on ChatGPT more accessible and effective for businesses of all sizes.