economy

March 27, 2026

Netflix raises prices for every subscription tier by up to 12.5 percent

Netflix isn’t preparing for a multibillion acquisition anymore, but it’s still raising prices.

Netflix raises prices for every subscription tier by up to 12.5 percent

TL;DR

  • Netflix's ad-supported plan increased from $8 to $9 per month.
  • The Standard ad-free plan rose from $18 to $20 per month.
  • The Premium ad-free plan increased from $25 to $27 per month.
  • The company attributes the price hikes to service improvements and a wider range of entertainment.
  • Netflix's net income significantly increased in 2025 compared to 2024.
  • Pricing, membership growth, and a doubling of ad revenue are identified as key revenue drivers for 2026.
  • The price increases are not directly linked to the recently abandoned acquisition of Warner Bros. Discovery's assets.

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