tech
April 1, 2026
The AI Interview: Bastien Parizot, SVP at Reckitt
Reckitt’s AI lead Bastien Parizot sheds light on the consumer goods giant’s AI initiatives and explains why transformation is mostly about people
TL;DR
- Reckitt is integrating AI enterprise-wide to simplify and improve processes, starting with marketing which saw a 60% efficiency boost.
- The company's AI strategy prioritizes people (70%), process and data (20%), and technology (10%).
- Key to successful AI adoption is avoiding the 'pilot trap' by focusing strategically and considering scale from the outset.
- Reckitt employs a disciplined ROI framework, assessing AI based on expected performance, effectiveness, and output quality.
- Data governance for AI requires new approaches, particularly for unstructured data, while maintaining human oversight and accountability.
- The company is scaling AI through a 'deep and narrow' functional approach, ensuring solutions become part of daily workflows.
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