tech
Amazon Alexa Tech Powers New AWS Retail AI Assistant
AWS is launching a new AI shopping assistant, built using the technology behind Alexa, to help global retailers enjoy customised shopping experiences
TL;DR
- AWS is releasing a new AI shopping assistant for retailers, based on Alexa technology.
- The assistant allows retailers to build customized shopping experiences and maintain their brand voice.
- This contrasts with third-party AI platforms that may control customer relationships.
- Conversational shopping sessions convert at a significantly higher rate than traditional search.
- Kate Spade has already piloted this technology with its AI Gift Concierge, built on Amazon Bedrock AgentCore.
- The solution aims to reduce stress for gift buyers by engaging in natural dialogue.
- AWS provides a technical blueprint and support to help retailers launch these experiences quickly.