tech
April 10, 2026
Google makes it easy to deepfake yourself
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TL;DR
- YouTube Shorts is rolling out an AI feature to create digital avatars of creators.
- Users record a 'live selfie' and follow prompts to generate an avatar that can look and sound like them.
- Avatars can be used in new videos generated from prompts or added to eligible Shorts.
- The feature has restrictions: avatars are for original videos only, creators control remixes, and avatars are deleted after three years of inactivity.
- All avatar videos will be clearly marked as AI-generated with watermarks and digital labels.
- The tool will roll out gradually to creators 18 and older with existing channels.
- This adds to YouTube's suite of AI tools, powered by Google's Gemini models.
- The launch occurs as competitors like OpenAI scale back on video generation due to costs and controversies.
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