tech
January 15, 2026
AI for the introverts.
Google’s new Personal Intelligence launch for Gemini includes a familiar enough marketing example: asking AI for help buying tires instead of the human expert that was yards away at the time.
TL;DR
- Google's Gemini AI is being marketed with an example of it helping a user buy tires.
- This marketing example has drawn criticism for promoting digital interaction over human expertise.
- Commentary suggests a trend of AI marketing focusing on solitary digital tasks instead of social engagement.