tech
February 11, 2026
Amazon Ring’s lost dog ad sparks backlash amid fears of mass surveillance
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TL;DR
- Ring's new AI-powered Search Party feature can scan neighborhood camera footage to find lost dogs.
- Critics fear this technology could be used for human surveillance, citing Ring's partnerships with law enforcement and other surveillance firms.
- Senator Ed Markey expressed concern that the feature is "about mass surveillance" rather than finding lost dogs.
- Ring spokesperson Emma Daniels stated that Search Party is designed to match dog images and is not capable of processing human biometrics.
- The Search Party feature is enabled by default on outdoor cameras enrolled in Ring's subscription plan.
- Ring's Community Requests feature allows users to share footage with local law enforcement during investigations, with partnerships extending through third-party companies like Axon and Flock.
- Critics argue that tools designed for surveillance are rarely limited to their original purpose, raising concerns about potential government overreach.
- Ring maintains that government or law enforcement cannot access its network without legal requests or user consent.
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