Apple CEO says the company doesn’t ‘want to ship AI for AI’s sake’

Apple's new CEO defended the company's current position in the AI landscape.

Apple CEO says the company doesn’t ‘want to ship AI for AI’s sake’

TL;DR

  • Apple CEO John Ternus defended the company's AI position in an interview with Wired.
  • Ternus stated that Apple is "absolutely going to leverage AI" in new products.
  • He emphasized that Apple does not want to "ship AI for AI's sake" and prioritizes user experience.
  • Ternus believes that users should not have to think about whether AI or traditional software made a feature happen.
  • Regarding the potential for AI agents to make apps unnecessary, Ternus described product creation as a "deeply human and personal thing" that Apple enjoys.