tech
January 29, 2026
How NVIDIA Became One of the World's Most Valuable Brands
Brand Finance's latest rankings reveal NVIDIA is the world's fifth most valuable brand, climbing four places and overtaking TikTok and Facebook
TL;DR
- NVIDIA is now the world's fifth most valuable brand, up from ninth place, with a value of US$184.3bn.
- NVIDIA's brand value has more than doubled (+110%) since 2025, driven by its AI hardware and systems like the DGX line.
- OpenAI has debuted in the rankings at 178th place with a brand value of US$14.1bn.
- Revolut also debuted, entering at 393rd place as the fastest-growing brand, with its value more than tripling.
- Apple remains the world's most valuable brand (US$607.6bn), followed by Microsoft (US$565.2bn).
- YouTube is ranked as the world's strongest brand with a BSI rating of 95.3 out of 100.
- The AI revolution is identified as the primary driver of brand value growth in the global economy.