tech
February 5, 2026
Super Bowl LX ads: all AI everything
Super Bowl LX is nearly here, with the Seattle Seahawks taking on the New England Patriots. While Bad Bunny will be the star of the halftime show, AI could be the star of the commercial breaks, much like crypto was a few years ago.
TL;DR
- AI is expected to be a major focus during Super Bowl LX commercials.
- Anthropic's Super Bowl ad takes subtle jabs at competitors like OpenAI.
- Sam Altman, CEO of OpenAI, criticized Anthropic's ad campaign as dishonest.
- Anthropic's ad campaign highlights its decision not to feature 'sponsored' links or advertiser influence in its AI, Claude.
- OpenAI recently announced plans to test ads on ChatGPT.
- The NFL has prohibited prediction market commercials but allows sports betting ads with restrictions.
- Super Bowl LX will be held on Sunday, February 8th, at Levi’s Stadium in Santa Clara, California.
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