tech
April 17, 2026
What’s Behind Allbirds’ Complete Pivot from Shoes to AI?
Famously seen on actors like Ben Affleck, Allbirds is leaving behind its footwear legacy to target high demand for specialised computers amid the AI boom
TL;DR
- Allbirds is selling its footwear brand to American Exchange Group for $39 million.
- The company will pivot to AI compute infrastructure, with a $50 million deal.
- Allbirds will change its name to "NewBird AI" and aims to become a GPU-as-a-Service provider.
- The shift is driven by the high demand for specialized computers due to the AI boom.
- The company's shares surged over 580% following the announcement but have since decreased.
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