tech
February 22, 2026
Why Unilever is Placing a Five-Year AI Bet on Google Cloud
Unilever has signed a five-year Google Cloud agreement to shift its data estate and use Vertex AI and Gemini for next‑gen consumer engagement
TL;DR
- Unilever and Google Cloud have signed a five-year partnership to accelerate Unilever's digital transformation using AI.
- The collaboration involves building an AI-first digital backbone on Google Cloud, utilizing tools like Vertex AI and Gemini for marketing.
- The goal is to fuse marketing science with AI to drive growth and consumer engagement across Unilever's global brands.
- The partnership aims to move AI applications beyond pilots to production-grade systems capable of acting across the value chain.
- Unilever seeks to merge its integrated data with Google's cloud platform for a governed environment for AI at scale.
- Key pillars include building agentic commerce and marketing intelligence, establishing a unified data and cloud foundation, and accelerating advanced AI adoption.
- The partnership emphasizes data governance and responsible AI principles while aiming to compress decision cycles and coordinate complex tasks.
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