P.&G.’s Chief on Whether Brand Loyalty Is Enough When Prices Keep Climbing
Procter & Gamble’s new boss, Shailesh Jejurikar, talks about how the company is thinking about higher costs, what gets passed on to consumers and how A.I. helps it compete.
TL;DR
- Procter & Gamble's Heritage Center showcases iconic brands and its history in creating soap operas.
- The company's new CEO, Shailesh Jejurikar, acknowledges the increased difficulty in reaching consumers today.
- Sales growth has slowed due to inflation, economic uncertainty, and consumers shifting to lower-priced store brands.
- Geopolitical conflicts have increased operational costs through tariffs and rising energy prices.
- In response to challenges, P.&G. has raised prices and plans to cut 7,000 jobs over two years.
- The company is focusing on innovation, including using AI for product development, and adapting its brand-building to new media platforms like TikTok.