tech
February 4, 2026
Claude is a space to think
There are many good places for advertising. A conversation with Claude is not one of them.
TL;DR
- Claude will remain ad-free to ensure it acts solely in users' interests.
- Advertisements would be incompatible with Claude's purpose as a helpful assistant for work and deep thinking.
- AI conversations are different from search engines or social media, often involving sensitive or personal topics.
- Introducing ads could create conflicts of interest and make it difficult for users to discern genuine recommendations from commercial motives.
- The company's business model relies on enterprise contracts and paid subscriptions, with reinvestment into improving Claude.
- Anthropic is exploring agentic commerce and user-initiated third-party tool integrations that align with user goals, not advertiser interests.
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