Google is experimentally replacing news headlines with AI clickbait nonsense

December 8, 2025

TL;DR

Google is experimenting with replacing original news headlines with AI-generated ones in its Discover feed.
The AI-generated headlines are often misleading, inane, or nonsensical, differing significantly from the original, more responsible headlines.
Publishers are concerned that this experiment misrepresents their work, taking away their agency to market their content and potentially damaging their credibility with readers.
Google discloses that the headlines are 'Generated with AI, which can make mistakes,' but this message is not prominently displayed.
This experiment is part of a broader trend where Google prioritizes its own products over directing clicks to news websites.
Following backlash, Google has reportedly adjusted the experiment, with original headlines beginning to reappear, though the AI remains somewhat confused.

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