Oura to acquire AI-native primary care startup Counsel Health for $625M
The deal comes a few weeks after Oura postponed its up to $2.2 billion IPO indefinitely, citing “uncertainty in the IPO market.”

TL;DR
- Oura is acquiring Counsel Health for $625 million.
- Counsel Health is an AI-powered healthcare platform with chat-based medical advice and physician access.
- The service was integrated into the Oura app in June.
- The acquisition aims to expand Oura's offerings into preventative, acute, and chronic care.
- Oura CEO Tom Hale stated the acquisition enables users to take action on their health needs.
- Counsel Health previously raised $25 million in Series A funding.
- Counsel CEO Muthu Alagappan will join Oura as chief clinical AI officer.
- The deal is expected to close before the end of 2027.
- Oura reported significant revenue growth, with revenue reaching $533 million for the quarter ended September 30.