tech

December 9, 2025

Instacart and OpenAI partner on AI shopping experiences

OpenAI and Instacart are deepening their longstanding partnership by bringing the first fully integrated grocery shopping and Instant Checkout payment app to ChatGPT. With the Instacart app in ChatGPT, users can go from meal inspiration to doorstep delivery without ever leaving the conversation. The integration enables Instacart’s real-time grocery network and fulfillment capabilities with the help of OpenAI’s frontier models.

Instacart and OpenAI partner on AI shopping experiences

TL;DR

  • Instacart app is now available within ChatGPT for integrated grocery shopping and checkout.
  • Users can browse groceries, build their cart, and pay without leaving the ChatGPT interface.
  • The integration uses OpenAI's frontier models and Instacart's real-time grocery network.
  • Instacart is the first app to offer a checkout experience directly within ChatGPT via the Agentic Commerce Protocol.
  • The feature allows users to go from meal ideas to delivery in a single conversation.
  • This builds on a longstanding partnership where Instacart has provided feedback on OpenAI technology and uses OpenAI APIs for customer-facing features and internal workflows.

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