Amazon Alexa+ released to the general public via an early access website

January 9, 2026

TL;DR

Alexa+, Amazon’s generative AI assistant, is now available via a free early access program on Alexa.com.
This web-based access makes Alexa+ as easily accessible as established chatbots like ChatGPT and Gemini.
Alexa+ will be included with Amazon Prime memberships ($15/month) or cost $20 per month standalone after the early access period ends.
Amazon intends for Alexa+ to drive Prime subscriptions and integrate with its e-commerce, grocery delivery, and Whole Foods businesses.
The website emphasizes features for planning trips and meals, managing calendars, to-do lists, and smart homes, offering persistent context and continuity across devices.
Alexa+ is also accessible via Alexa.Amazon.com, alongside a redesigned mobile app.
Despite previous billions spent on Alexa and 600 million devices sold, Amazon hopes Alexa+'s new subscription model and advanced features will lead to financial success.
Potential future monetization includes injecting ads into Alexa+ conversations.
Alexa+ has faced reports of being slower than expected and having inaccuracies during its early access period, and it lacks some previously touted features like ordering takeout.

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