tech
January 9, 2026
Amazon Alexa+ released to the general public via an early access website
Amazon brings back browser-based Alexa but will eventually add a paywall.
TL;DR
- Alexa+, Amazon’s generative AI assistant, is now available via a free early access program on Alexa.com.
- This web-based access makes Alexa+ as easily accessible as established chatbots like ChatGPT and Gemini.
- Alexa+ will be included with Amazon Prime memberships ($15/month) or cost $20 per month standalone after the early access period ends.
- Amazon intends for Alexa+ to drive Prime subscriptions and integrate with its e-commerce, grocery delivery, and Whole Foods businesses.
- The website emphasizes features for planning trips and meals, managing calendars, to-do lists, and smart homes, offering persistent context and continuity across devices.
- Alexa+ is also accessible via Alexa.Amazon.com, alongside a redesigned mobile app.
- Despite previous billions spent on Alexa and 600 million devices sold, Amazon hopes Alexa+'s new subscription model and advanced features will lead to financial success.
- Potential future monetization includes injecting ads into Alexa+ conversations.
- Alexa+ has faced reports of being slower than expected and having inaccuracies during its early access period, and it lacks some previously touted features like ordering takeout.