tech
February 11, 2026
Ex-OpenAI researcher has “deep reservations” about its approach to ads.
In an op-ed for The New York Times, Zoë Hitzig, a researcher who left OpenAI this week, expresses concerns about the company’s move to put ads in ChatGPT, while posing alternatives to a setup that could potentially harm users down the line:
TL;DR
- Zoë Hitzig, an ex-OpenAI researcher, expressed concerns about ads in ChatGPT.
- She believes the core issue is designing structures that avoid excluding users and manipulating them as consumers.
- Hitzig suggests that alternative designs are possible.
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