tech
December 10, 2025
Somehow, this AI-generated McDonald’s ad about hating Christmas was a flop
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TL;DR
- An AI-generated ad for McDonald's Netherlands suggested hiding at the restaurant during the stressful holiday season.
- The ad depicted common holiday activities going wrong and was set to a song calling the holidays 'the most terrible time of the year'.
- The ad was delisted from YouTube and received negative comments on social media for its use of AI, quality, and message.
- The studio behind the ad stated it took seven weeks to create, with man-hours exceeding traditional production.
- The CEO of The Sweetshop mentioned the significant hours and effort involved, including coaxing AI-generated models.
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