tech
February 23, 2026
Why Experian Has Launched an AI-First Marketplace Experience
Experian launches on ChatGPT to make insurance comparisons and financial decisions more easy and secure, streamlining the process for consumer and carrier
TL;DR
- Experian launched an Insurance Marketplace app on ChatGPT to simplify insurance comparisons and financial decisions.
- Users can explore coverage options, compare estimated rates, and get answers to common questions through a guided dialogue.
- The app aims to make the insurance shopping journey faster, less confusing, and potentially save consumers over $1,000 annually on auto coverage.
- The platform emphasizes trust and security, with personalized quotes finalized on Experian's website after user consent.
- Insurance products are offered through Experian Insurance Services, a licensed insurance agency, ensuring a regulated framework.
- This launch is part of Experian's broader AI strategy to create seamless, end-to-end insurance journeys and extend these experiences across other platforms.
- The broader insurance sector is also integrating AI for product design, underwriting, and service improvements.
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