tech
December 29, 2025
How David Perell Uses ChatGPT to Write for Millions
Watch the writer, educator, and podcaster use AI to surface anecdotes, read old books, and understand himself
TL;DR
- David Perell uses ChatGPT for self-prompting, analysis, and decision-making.
- ChatGPT helped Perell articulate a balance of joyfulness and seriousness in his heroes.
- The AI served as a tool for motivational interviews, helping Perell confront his fear of expressing authentic beliefs.
- ChatGPT assisted in identifying Perell's ideal collaborator personality types.
- Specific prompting with ChatGPT was crucial for effective business model analysis, such as for the New York Times.
- Perell uses ChatGPT to filter content, favoring older, timeless wisdom over the internet's 'never-ending now'.
- The AI aids in reading comprehension and understanding stories, a past struggle for Perell.
- ChatGPT facilitates deep textual analysis, exploring different translations and etymologies of words.
- The AI helps surface anecdotes and sparks creative writing directions, exemplified by a piece on New Yorkers with good taste.
- Perell now uses ChatGPT for idea generation, similar to how he used to converse with other humans.
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