tech
Disney is using Adobe AI for theme park Imagineering.
The R&D team at Walt Disney Imagineering has embraced Adobe’s Firefly Foundry platform to “accelerate the design and pre-production visualization pipeline” for Disney Parks and Experiences. The partnership will use AI models trained on Disney assets to turn sketches into fully rendered concept art, 2D images into 3D prototypes, and more.
TL;DR
- Walt Disney Imagineering's R&D team is adopting Adobe's Firefly Foundry platform.
- The platform aims to accelerate the design and pre-production visualization pipeline for Disney Parks and Experiences.
- AI models trained on Disney assets will be used.
- Capabilities include turning sketches into concept art and 2D images into 3D prototypes.