Mark Zuckerberg says over 10 million people used Meta’s Muse—and demand was so high, he had to get Stripe to raise credit limits
The fluffy, rosy-cheeked Muse mascot rolled out by Meta six weeks ago to warm people up to the idea of having a personal AI agent might be doing the trick. Meta CEO Mark Zuckerberg told analysts on the company’s Oct. 21 earnings call more than 10 million users in Canada and the U.S. have set up Muse agents since they became available on Sept. 8.
TL;DR
- Over 10 million users in Canada and the U.S. have set up Meta's Muse AI agents since September 8.
- Shopping is the most common use case for Muse, with an average purchase size over $200.
- High demand led Meta to increase credit limits with payment processor Stripe.
- Meta plans to charge businesses a fee for sales completed through Muse, creating a new revenue stream.
- Meta is developing a Personal Agent Protocol with partners like Shopify and Walmart for AI agent interactions.
- Running Muse is compute-intensive, contributing to Meta's significant AI-related capital expenditures.
- Meta aims to improve Muse's cost efficiency by over 10x in the next year.