tech
May 6, 2026
Marc Lore says that AI will soon enable anyone open a restaurant
Wonder wants to turn its robotic kitchens into AI-powered “restaurant factories,” letting anyone spin up a virtual food brand with a prompt.
TL;DR
- Wonder Create will use AI to allow anyone to design and launch their own restaurant brand in under a minute.
- These virtual restaurants will operate from Wonder's network of 120 tech-enabled kitchens, with plans to expand to 400 next year.
- The kitchens are described as 'programmable cooking platforms' that are increasingly robotic and can operate as different types of restaurants.
- AI will handle name, branding, descriptions, pictures, pricing, health information, and recipes based on user prompts.
- Wonder's kitchens aim for high throughput with a small staff by utilizing automation and robotics.
- The platform is intended for various uses, including recipe testing, influencer monetization, and marketing for entertainment properties.
- Wonder's model aims to overcome pitfalls seen in ghost kitchens by ensuring consistent food quality through standardized, automated operations.
- The company is also acquiring restaurant brands and expanding its meal kit and delivery businesses.
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