tech
March 25, 2026
Sony and Honda Ain't Feelin' the Afeela Anymore
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TL;DR
- Sony and Honda's electric vehicle joint venture, Afeela, is discontinuing its planned sedan and SUV.
- The decision is attributed to slower EV demand and policy shifts, impacting the viability of the project.
- Honda's recalibrated EV strategy and significant financial losses in its EV investments have directly influenced the Afeela's demise.
- The Afeela was envisioned as a platform for Sony's entertainment offerings, featuring advanced infotainment systems and semi-autonomous driving capabilities.
- The discontinuation of Afeela marks another casualty in the automotive industry's ongoing EV retrenchment.
- The future of the Sony Honda Mobility joint venture itself is currently under discussion.
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