tech
AI drives a boom in new games but big developers dominate
Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.
TL;DR
- Generative AI has led to a massive increase in game releases, with an 118% rise on iOS and 73% on Android year-on-year.
- Despite AI's productivity gains, many believe it cannot replace human creativity, particularly 'game feeling'.
- The gaming industry has seen significant layoffs, with one in four employees laid off in the past two years, and many professionals viewing generative AI negatively.
- Player reception to AI in games is mixed, with controversy arising over its use in titles like *Crazy Taxi: World Tour*.
- AI is expected to revolutionize non-player characters (NPCs), enabling more dynamic and personalized interactions.
- Large gaming conglomerates are predicted to maintain their market dominance due to substantial resources, talent, and data.
- Consumer trust decreases when marketing content is perceived as AI-driven, a factor that could negatively impact game adoption.