tech
January 15, 2026
Apple lost the AI race
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TL;DR
- Apple Intelligence faced significant challenges during its 2024 rollout, including delayed features and a postponed smarter Siri.
- Apple announced it will use Gemini models to power Siri.
- Despite AI stumbles, Apple continued to sell iPhones successfully, with the iPhone 17 lineup seeing robust pre-orders.
- Apple maintained its position as the global smartphone market leader in 2025, with year-over-year market share growth.
- Apple Intelligence is less emphasized in the marketing for the iPhone 17 compared to previous models.