tech
April 1, 2026
April Fools’ Day 2026: the best and cringiest pranks
Welcome to the worst day on the internet! As Chaim Gartenberg pointed out years ago, brands and a holiday dedicated to hoaxes are rarely a winning combo. If you’re a company with any kind of social media, internet, or AI chatbot presence in 2026, you really, truly only have four options on April Fools’ Day:
TL;DR
- Brands and April Fools' Day are often a poor combination.
- By 2026, companies with an online presence have only four options for April Fools' Day.
- The holiday can make the internet a challenging environment for brands.
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