tech
April 18, 2026
"Digital fantasy": AI hair, makeup gets under beauty industry's skin
It's forced artists and stylists to serve as the beauty industry's reality checkers
TL;DR
- AI-generated content is creating unrealistic expectations for clients in the beauty industry.
- Makeup artists and hair stylists are increasingly acting as 'reality checkers' for clients inspired by AI fantasy looks.
- Celebrity hair extension specialist Angelina Murphy notes that AI images often depict unrealistic hair, color, and bone structure that cannot be replicated in reality.
- Mehry Schmitt of Gloss Beauty + Bridal reports that at least half of their bridal clients' inspiration photos are AI-generated.
- Artists are advised to dissect AI looks with clients rather than shame them, emphasizing that some desired results are possible but require time and multiple appointments.
- The proliferation of AI content extends beyond beauty, impacting industries like real estate and gardening.
- Some professionals view the AI challenge as an opportunity to 'flex artistry and skill set' and highlight the importance of human touch and experience.
Continue reading the original article