tech
March 3, 2026
Google and Wesfarmers: Redefining Retail with Agentic AI
Wesfarmers and Google Cloud are deploying agentic AI in the retail, health, energy & industrial sector, as the retailer upskills workers with Gemini
TL;DR
- Wesfarmers is partnering with Google Cloud to deploy agentic AI across its retail, health, energy, and industrial sectors.
- The collaboration involves implementing AI solutions for brands like Kmart Group, Bunnings, Officeworks, and Priceline.
- Agentic AI is being used to meet escalating customer demands for personalized service and manage the complexity of multi-brand retail ecosystems.
- Unlike traditional AI, agentic AI can operate with greater autonomy, understand context, and adapt responses.
- Wesfarmers is deploying Google Cloud's Gemini Enterprise to power conversational commerce and enhance customer search capabilities.
- The AI implementation extends to operational divisions for automating analytical tasks and supporting decision-making.
- A customized AI upskilling program is being delivered to Wesfarmers' workforce to build practical AI literacy and identify new application opportunities.
- The approach prioritizes transparency, data privacy, and human oversight in AI implementation.
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