tech
February 18, 2026
Perplexity switches sides in AI ad wars
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TL;DR
- Perplexity is phasing out ads, a significant shift from its earlier testing of ads on its platform.
- The company believes ads can undermine user trust in AI chatbots.
- Perplexity aims to generate revenue through subscriptions, particularly from business and professional users.
- This move aligns Perplexity with companies like Anthropic, which are committed to ad-free AI experiences.
- This contrasts with OpenAI, which has started testing advertisements for free ChatGPT users.
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