tech
January 8, 2026
Google will let users call stores, browse products, and check out using AI
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TL;DR
- Google is introducing new AI shopping features for US users, enhancing product search and comparison.
- A new AI feature, 'Let Google Call,' allows users to direct an AI agent to call local stores.
- AI agents can also be tasked with purchasing items, confirming with the user before completing a transaction via Google Pay.
- These features are rolling out in categories like toys, health and beauty, and electronics, with some merchants including Wayfair and Chewy.
- The AI-powered shopping ecosystem consolidates the entire experience from discovery to purchase.
- AI-generated shopping responses may incorporate content from platforms like TikTok and Reddit.
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