tech
January 28, 2026
Meta is spending millions to convince people that data centers are cool and you like them
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TL;DR
- Meta spent $6.4 million on an ad campaign promoting its data centers in rural communities, emphasizing job creation and revitalization.
- Data center operators like Digital Reality, QTS, and NTT Data are planning a lobbying effort to counter public backlash.
- Public sentiment against new data centers is growing due to concerns about energy costs and water use.
- Community opposition has led to delays and cancellations of data center investments across the country.