Apple says ‘Fold’ and competitors ask ‘How wide?’
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TL;DR
- Apple is set to launch its first foldable iPhone, following competitors like Samsung, Huawei, and Xiaomi.
- The new foldable iPhone is rumored to feature a short, squat, and wide 'passport' like form factor.
- Apple's entry into the foldable market is predicted to increase mainstream adoption, with an estimated 28% market share.
- This launch is significant for new CEO John Ternus, marking his first major hardware release.
- Apple's influence is evident in how competitors often imitate its product designs and market strategies.
- The foldable market has been niche, but is projected to grow, with Apple's entry expected to accelerate this growth.