tech
January 16, 2026
Ads are coming soon to ChatGPT, starting with shopping links
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TL;DR
- OpenAI is testing ads in ChatGPT for free and ChatGPT Go subscribers in the US.
- Ads will be clearly labeled and appear at the bottom of the chat.
- OpenAI states ads will not impact ChatGPT's answers, which remain optimized for user helpfulness.
- User conversations will be kept private from advertisers, and data will not be sold.
- Ads will not be shown to ChatGPT Plus, Pro, or Enterprise subscribers.
- Users under 18 and ads related to sensitive topics like health or politics will be excluded.
- Users can manage ad personalization and provide feedback.
- The ChatGPT Go plan is expanding to the US and will include ads.