tech

March 24, 2026

OpenAI just gave up on Sora and its billion-dollar Disney deal

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OpenAI just gave up on Sora and its billion-dollar Disney deal

TL;DR

  • OpenAI is discontinuing its video generator, Sora.
  • The discontinuation also affects API access for developers.
  • A megadeal with Disney, involving a $1 billion investment and licensing of characters for Sora, is also ending.
  • OpenAI is reportedly refocusing its efforts, potentially on a ChatGPT desktop 'superapp'.
  • The company has not provided an explicit reason for the shift but a 'code red' regarding competition was previously declared.

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