tech
April 15, 2026
OpenAI has bought AI personal finance startup Hiro
The acquisition indicates a capability that OpenAI is building into ChatGPT: financial planning.
TL;DR
- OpenAI has acquired personal finance startup Hiro Finance.
- The deal is considered an acqui-hire, with Hiro employees joining OpenAI.
- Hiro provided AI-powered financial planning tools for consumers.
- Founder Ethan Bloch previously founded neobank Digit, which was sold for over $200 million.
- This acquisition may signal OpenAI's interest in enhancing ChatGPT's financial planning capabilities.
- It could also be a move to appeal to users of robo stock trading agents.
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