tech
January 24, 2026
Tesla kills Autopilot, locks lane-keeping behind $99/month fee
With falling sales and shrinking profits, the recurring revenue will be most welcome.
TL;DR
- Tesla is introducing a $99 monthly subscription fee for its driver-assist features, effective February 14th.
- The subscription applies to features that allow the car to steer, such as Autopilot and FSD.
- This shift follows regulatory scrutiny and legal challenges concerning Tesla's marketing of its self-driving capabilities.
- Tesla previously offered a one-time fee for these features, but this option will be discontinued.
- Elon Musk indicated that the subscription price will increase as FSD capabilities improve.
- The automotive industry is increasingly focusing on recurring revenue streams.