Daniel Hulme

February 12, 2026

TL;DR

Daniel Hulme, originally from a working-class background, transitioned from founding AI company Satalia to becoming Chief AI Officer at WPP, overseeing AI strategy for 100,000 people.
He founded Conscium to investigate building conscious superintelligence, questioning his previous 40-year timeline and exploring whether a conscious AI would exhibit more ethical behavior due to an understanding of suffering.
Conscium is developing neuromorphic computing systems, which mimic biological brain functions, and verification tools to assess the capabilities and consciousness of AI agents.
Hulme highlights the current crisis of deploying unverified AI agents, comparing them to 'intoxicated graduates,' and anticipates increasingly sophisticated AI agents in the near future.
He analyzes seven singularities (STEEPLE) and is particularly concerned about the economic singularity, considering scenarios of mass unemployment versus a future where automation makes goods effectively free ('protopia').
Hulme distinguishes between intelligence (goal-directed adaptive behavior) and consciousness (including self-awareness and feelings), and his research delves into what it means for machines to suffer.

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