tech

Exclusive: New AI start-up with ‘extreme’ work culture takes over S.F. office abandoned by Cruise

A San Francisco artificial intelligence start-up valued at $26 billion is set to fill a South of Market building that once formed part of Cruise's sprawling headquarters.

Exclusive: New AI start-up with ‘extreme’ work culture takes over S.F. office abandoned by Cruise

TL;DR

  • AI start-up Cognition is leasing 180,000 square feet at 333 Brannan St. in San Francisco.
  • The building was formerly part of Cruise's headquarters, which has been seeking subtenants for its former office spaces.
  • Cognition's valuation has surged to $26 billion following significant fundraising.
  • This expansion will greatly increase Cognition's presence in San Francisco.
  • The AI sector's demand for office space is increasingly focusing on the South of Market (SoMa) neighborhood.
  • Cruise's robotaxi business faced significant setbacks after a 2023 crash, leading to regulatory suspensions and a restructuring by General Motors.
  • Cruise has also attempted to sublease other buildings in its former campus.