tech

February 17, 2026

People Moves: Hannah Poferl, Universal Music Group

Hannah Poferl, Universal Music Group's (UMG) newly-appointed Chief Data Officer, will lead the organisation's global data and analytics strategy

People Moves: Hannah Poferl, Universal Music Group

TL;DR

  • Hannah Poferl is appointed as Universal Music Group's (UMG) new Chief Data Officer.
  • She will lead UMG's global data and analytics strategy, reporting to COO Boyd Muir.
  • Poferl previously served as the first Chief Data Officer at The New York Times.
  • Her responsibilities at UMG include using data and AI to enhance audience development, superfan engagement, and talent discovery.
  • The goal is to strengthen connections between artists, labels, and fans, and improve operational performance and catalog value.

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